According to the Edelman report, 53% of Canadians say that the pace of change is too fast. And 48% say that globalization is taking us in the wrong direction.
So what's a company to do? What's the "job to be done" here? Although the pace is frenetic, a person or a company must simplify by singletasking and saying "no" to anything that's not aligned with its vision. "If everything's a priority, then nothing's a priority." By scaling and focusing downward to the smallest sustainable market, a company can innovate rapidly within that market. From the outside, it would seem that the pace is frantic, but inside progress will be steady and the pace will be calm. Comments are closed.
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