On innovation

According to the Edelman report, 53% of Canadians say that the pace of change is too fast. And 48% say that globalization is taking us in the wrong direction.

So what's a company to do? What's the "job to be done" here?

Although the pace is frenetic, a person or a company must simplify by singletasking and saying "no" to anything that's not aligned with its vision.

"If everything's a priority, then nothing's a priority."

By scaling and focusing downward to the smallest sustainable market, a company can innovate rapidly within that market. From the outside, it would seem that the pace is frantic, but inside progress will be steady and the pace will be calm.